Eeyou Istchee Tourism (EIT) and Tourisme Baie-James (TBJ) are proud to present the 2023-2024 marketing report, which showcases the initiatives we implemented to promote the region and its tourism offer.
The report is available on both association’s websites.
The success of our 2023-2024 campaigns demonstrate the importance of collaboration and creativity in promoting our remarkable region. We encourage all members and partners to work together to raise awareness of Eeyou Istchee Baie-James in the year ahead!
2023-2024: A Breakthrough Year for Eeyou Istchee Baie-James
In the wake of forest fires in the Summer of 2023, our ability to adjust proved a key asset, enabling us to carry out bold initiatives and effective awareness-raising measures while building productive partnerships. These achievements have helped position our region as the go-to destination for travellers seeking adventure, authenticity, and discovery.
Highlights include...
- 13 media postings reaching 1,795,000 people
- 24,000 followers on Facebook, 8,000 on Instagram, and more than 1.5 million views on YouTube
- Taking part in tourism trade fairs and creating inspirational content
…and much more! The 2023-2024 Marketing Report reflects our commitment to making Eeyou Istchee Baie-James shine.
In 2025, we’ll build on this momentum together!
Boosting Visibility with the Right Tools
Marketing is a key driver for attracting visitors and growing your business. If you are a member of Eeyou Istchee Tourism, we have two programs designed to help you take action:
Find out more about these programs and other tools in our new communications and marketing presentation, available on either association’s corporate website.
Together, Let’s Grow our Destination!
With 2025 already upon us, we’re ready to showcase our region to the world. Your involvement is crucial to our shared success, and we’ll be there to support you every step of the way.
To find out more, write to the marketing team at marketing@tourismebaiejames.com or call 1-888-748-8140.
About Tourisme Baie-James and Eeyou Istchee Tourism
Eeyou Istchee Tourism is the regional tourism association that represents Cree communities. It aims to develop sustainable tourism in harmony with Cree culture, while supporting the marketing and development of Eeyou Istchee’s tourism offer.
Tourisme Baie-James is the regional tourism association that represents Jamesian communities. It is dedicated to supporting tourism development and promoting the Baie-James region’s attractions.
Image Credits
Blog feature image taken by Katherine Dehm.